Investor clients are the highest-LTV, most-referral-generating segment of your book of business — one active investor can close 2-4 deals per year vs 1 per lifetime for the average residential buyer. But investor clients ask questions residential agents aren't trained to answer: "what's the cash flow at market rent?", "what's the DSCR at 7.5%?", "what's the ARV after the rehab?", "does it work as a BRRRR?"
Prop-Folio lets you answer those questions on your phone at the showing. Paste the address, pick a strategy, watch the metrics populate, share a Deal Score PDF via AirDrop or email. The investor client leaves the walkthrough with a real analysis instead of a "let me get back to you." Deals close faster; referrals compound.
What Prop-Folio does for you at the showing
Pull the analysis in the driveway
Before you unlock the door, paste the address into Prop-Folio. The app pulls per-unit rent comps, property record, tax data, market value estimate, and (where available) parcel + zoning. Takes about 30 seconds. Your investor client walks into the property already knowing the market rent range and cap rate at ask.
Answer the "what if" questions live
Buyer asks: "what would this cash flow at $410 not $425?" Change the offer price in the app; cash flow and Deal Score recompute instantly. "What about as a BRRRR?" Switch strategy — the app already knows the ARV estimate and rehab-cost bands for the property type. "What if I put 25% down instead of 20?" Update the financing card; DSCR moves in real-time.
The value isn't the exact numbers — it's answering follow-up questions in the moment instead of ending the showing with an "I'll run some numbers and get back to you."
Share a Deal Score PDF before you leave
Tap Share on any property analysis and Prop-Folio generates a multi-section PDF: headline analysis, market context, renovation breakdown, deal notes. AirDrop it to the client's iPhone or email it. Now they walk out of the showing with a defensible analysis, not just an impression.
Where this changes your business
- Faster decisions. Investor clients who can decide on a property before leaving the showing beat competing offers that are still "running the numbers" 24 hours later.
- More offers per showing. When "does it work?" is answered on the spot, the follow-up drop-off rate is much lower. The average investor client will make an offer on 1 of every 5-10 properties they see; agents with faster analytics push that to 1 in 3.
- Investor referrals compound. Investor clients talk to other investors more than residential buyers talk to other buyers. An investor who closes 3 deals with you tells 5 friends. A residential buyer who closes 1 deal tells maybe 1-2.
- You show up as "the investor's agent." Most residential agents can't answer investor questions with real numbers. Being the one who can shifts your positioning from "generalist agent" to "the person to call for investment property in this market."
- PDF exports become listing marketing. If you're representing a small multifamily on the sell side, running the numbers yourself in Prop-Folio and including a Deal Score analysis in your listing package attracts investor buyers and shows you understand the audience.
The three questions your investor clients want answered
1. "What's the cash flow going to be?"
Not "list price minus mortgage" — real cash flow after realistic operating expenses, at real market rents for the specific unit configuration. Prop-Folio pulls per-unit rent comps and applies market-appropriate expense ratios so the cash flow number you show is defensible.
2. "Does this even qualify for financing?"
The DSCR check. If the property doesn't produce enough income to cover the loan at 1.25x, the deal won't get approved regardless of every other metric. Prop-Folio surfaces DSCR up front so you can catch that early.
3. "Which strategy is best for this property?"
Some 2-4 units are great buy-and-holds and terrible BRRRRs. Some are the opposite. Some make sense as short-term rentals in the right zoning. Prop-Folio computes Deal Score across all four strategies on the same property, so you can tell your client which angle actually works for the specific address.
Pricing
Prop-Folio doesn't have an agent-specific tier — you use the same plans as the investors themselves. For agents actively working investor clients:
- Investor ($14.99/mo or $129/yr) — recommended for most agents. 10 property imports per month covers a normal investor-showings cadence. Includes all four strategies (Short-Term Rental too, useful for vacation-market agents).
- Developer ($29.99/mo or $249/yr) — for agents running heavy investor practices with 15+ property analyses per month, or agents doing significant Short-Term Rental-market work.
- Free tier — 3 properties total, good for trying it before subscribing.
What Prop-Folio is not
To be clear about scope: Prop-Folio is not a CRM, not a listing platform, not a transaction management tool, not commission tracking. It's specifically the deal-analysis piece — the part your investor clients actually care about that residential-agent tools don't cover well.
Pair it with your existing CRM (Follow Up Boss, kvCORE, whatever) — Prop-Folio slots in as the analysis layer, not a replacement for the rest of your tech stack.
Related: Prop-Folio for Business · What is a Deal Score? · How to analyze a rental quickly